Each of their highly qualified employees is free to contribute their best and help others solve problems, transparently, with research supported by rigorously tested data. As the author tells it, “Googlers” have built a self-replicating culture of continuous innovation and improvement, from the eponymous search engine to Android phones and operating system and self-driving cars. The head of “People Operations” at Google discusses how the company grew into a world leader in its field and why economics was not necessarily the primary driver of its development.īock’s account of the company's origin and growth challenges traditional top-down business models based on monetary incentives and bonuses to mobilize and motivate employees in pursuit of corporate goals.
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